Stokley Properties

Santa Cruz Leasing Strategies

Strategic marketing, strict screening, and compliant lease agreements lead to effective leasing practices delivered by your Santa Cruz property management experts at Stokley Properties.

Who We Are

Years in Property Management

Days to Lease (Average)

Units Under Management

Residents in Managed Properties

Plotting for Success: Our Leasing Strategies Start with Understanding the Value of Your Santa Cruz Investment

To effectively lease your Santa Cruz rental home, we need to understand it. What makes it different? What sets it apart in the busy rental market? What will residents love about it? This is the part of the process where we’ll establish a rental price and maybe recommend some minor improvements that could increase that rental price.

Leverage our experience in the Santa Cruz rental market to understand how your property should be priced and how it should be listed. We’re prepared to get a qualified resident placed quickly while allowing you to earn the highest rent possible.

Creating an Attention-Grabbing Listing for Your Santa Cruz Rental Home

Residents today spend a lot of time online. They’re scrolling through rental sites and glancing at properties quickly. How can we get their attention? With a listing that gives them a reason to schedule a showing and submit an application.

We focus on visuals. Residents are more interested in photos than in paragraphs, and we provide high-quality pictures, easy-to-digest descriptions, and all the information that’s necessary to showcase your rental property and why they’d want to live there. We’re responsive and professional and easy to work with, leading to a better leasing process for all of us.

Screening Systems that Lead to the Placement of a Well-Qualified Santa Cruz Resident

Fair housing laws are clear when it comes to how we accept applications and screen residents. We follow those laws right down to each detail, and our established screening criteria ensures that the renters we place are qualified, responsible, and financially prepared to move into your property.

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Rent O Meter Sample Report Image with Shadow

Santa Cruz Rental Market Basics

How we lease your rental property depends a lot upon the market we’re leasing it in. Whether it’s competitive or wide open, we’ll put together a strategy that fits both your investment goals and the reality of the local economy, the shift in housing trends, and the evolving mood of tenants looking for their next home.

This is why local expertise is so important. We have all the technology we need to gather insights and analytics and to price your property accurately and to market the home to all the potential residents. But knowing the average rental values in each neighborhood, understanding the competing properties, and sensing how to position your investment for success requires industry leadership and local presence.

Ask For a Free Rental Analysis

Making Your Property Competitive

Santa Cruz residents are unique. They’re also well-educated and they come to the rental market with a long list of demands.

Stokley Properties can help you meet those demands.

We work with owners to make their rental homes welcoming, attractive, and desirable. From flooring upgrades to smart home tech and energy efficiency, we understand what’s going to make a difference in this nuanced rental landscape.

Trust us to tell the story of your property with our listings and our marketing materials. Leave the showings and the screenings to us; we have the time and the technology. We’ll make sure you aren’t stressing over long vacancy times to agreeing to a questionable tenant just because you’re eager to have rent coming in.

We’re strategic and safe.

Santa Cruz Property Management Pricing

Leasing & Tenant Placement Only

9%/of One Year’s Rent

One time flat fee for leasing and placement. Includes advertising, marketing, screening, leasing and placement.
Rent Assessment
Finding Residents
Full Legal Compliance

Leasing & Management

8%/Of Gross Monthly Rent

Includes advertising, marketing, screening, placement and property management.
Rent Assessment
Finding Residents
Full Legal Compliance
Property Maintenance
On-Time Rent Collection
Eviction Process Handling
Property Accounting & Reporting
Monthly & Year End Owner Statements
Owner & Resident Portals
Leasing Fee of 50% of One Month’s Rent or $1,500. Whichever is Higher.

*There is no management fee charge during vacancies.
* Fee depends on size, monthly income and size of portfolio

Let’s Lease Your Rental Properties in Santa Cruz

We can’t wait to hear from you, whether there’s a question we can answer about screening or some advice we can provide around marketing. Our leasing experience in Santa Cruz is hard to beat.