Advertising and marketing your rental property needs a lot of attention so you can be sure you have a great tenant pool when you’re choosing the right renters. There are a few things that are important to include in your advertisements.
Take a Lot of Pictures and Use a Lot of Detail
One of the most important things you can do is to have a lot of excellent pictures of your property. Include those in your listing so people have a good idea of how your property looks. Then, when you’re writing your description, make sure you include every physical characteristic you can. Include how many bedrooms you have, how many bathrooms there are, and what kind of amenities you have included in the home. Describe the yard and the surrounding outside spaces.
Talk About Your Lease
You also want to describe what you will include in your lease. The advertisement should include the terms of the lease, what you are charging in rent, and how much the security deposit will be. Include information about whether you will accept pets, and what kind of restrictions there are on breeds, size, or age. Include information about pet deposits and describe any utilities that are included or the responsibility of the tenant.
Posting Your Ad
Once you have created a great ad, you need to post it. Put it on as many rental websites that you can. Always refresh your postings so you’re sure that your ad stays on top. Let everyone know what a great and desirable property you have, and make sure your ad says that it’s ready to rent.
Fair Housing and Legal Considerations
You always need to abide by fair housing laws as well as any local and state laws and rent control ordinances. It’s critical to follow the rules when you’re putting together your rental advertising.
If you have any other questions about advertising and marketing your property, please contact us at Stokley Properties.
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